Concern guide

Dry Skin

Dry skin usually needs more nourishment, more barrier support and a routine that focuses on comfort as much as visible results. It often affects clients whose skin feels tight, rough, flaky or less resilient throughout the day.

What it is and why it happens

What it is

Dry skin is a skin type with lower natural oil production, which means it can struggle to keep the surface soft, smooth and comfortable without regular replenishment.

Why it happens

When the skin does not produce enough natural oil, moisture escapes more easily and the surface becomes less flexible, less cushioned and more vulnerable to discomfort.

Common symptoms

  • Tightness after cleansing
  • Rough texture or flaking
  • A dull, papery-looking surface
  • Make-up catching on dry patches

Common causes

  • Naturally low oil production
  • Ageing or hormonal change
  • Cold weather, indoor heating or low humidity
  • Over-cleansing or over-exfoliating the skin

Product recommendations

Dry & Dehydrated Skin

Start with products chosen to support dry skin more clearly and help simplify the shopping process.

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Ingredient recommendations

Ceramides

Help support the barrier so the skin keeps moisture in more effectively.

Hyaluronic acid

Adds water-binding hydration so the skin looks plumper and more comfortable.

Niacinamide

Supports barrier function and helps reduce visible dryness-related stress.

Emollient-rich moisturisers

Help soften rough texture and reduce tightness.

Routine recommendations

Morning routine

  • Use a gentle cleanser or cream cleanser that does not leave the skin squeaky.
  • Apply a hydrating serum to add water back into the skin.
  • Seal that hydration in with a nourishing moisturiser.
  • Finish with daily SPF to protect already-dry skin from more stress.

Evening routine

  • Remove make-up and sunscreen gently without over-scrubbing.
  • Use a replenishing serum rather than stacking strong actives every night.
  • Apply a richer moisturiser or overnight cream to reduce water loss.
  • Keep exfoliation measured so the barrier stays comfortable.

Common mistakes to avoid

  • Using foaming cleansers or harsh exfoliants too often
  • Treating dryness and dehydration as if they are the same thing
  • Skipping moisturiser because the skin does not feel instantly better
  • Using retinoids or acids without enough barrier support

FAQ

Can dry skin also be sensitive?

Yes. Dry skin often becomes more reactive when the barrier is under stress, which is why calming hydration and barrier repair matter so much.

Which ingredients are best for dry skin?

Ceramides, hyaluronic acid, niacinamide and richer moisturising ingredients are usually the best place to start.

Should I exfoliate dry skin?

Yes, but carefully. Too much exfoliation can make dry skin feel worse, so the routine should prioritise comfort first.

When should I book a skin consultation?

If your skin feels dry no matter what you use, or if dryness is mixed with sensitivity, pigmentation or visible ageing, a personalised plan is usually more effective.

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