Each Oway product is formulated based on the most advanced green and clean chemistry principles.
STARTING FROM THE REASONED AND WEIGHTED SELECTION OF EACH INDIVIDUAL INGREDIENT, EVALUATING ITS NATURAL QUALITIES, TOGETHER WITH ITS ENVIRONMENTAL IMPACT AND ITS EFFECTIVENESS.
The Oway label reports the dermatologically tested and nickel-tested agricosmetica®, ensuring that the nickel concentration remains below the recommended tolerance threshold to avoid any allergic reaction.
Oway's broad experience (over 70 years of formulations) demonstrates that it is possible to obtain products that offer excellent results without the use of aggressive substances, relying on formulas that improve the capillary and skin structure, application after application, in a concrete manner, through the use of concentrated, versatile, professional and pleasant blends.
"With" and not "without": Oway believes in a formulation based on the balance of ingredients that add value, properties and effectiveness to the product, well beyond any subtraction or absence. Far from the Free From logic, Oway has chosen to enhance the unique benefits of its raw materials, taking for granted the elimination of all potentially harmful substances which diverge from the principles of agricosmetica®.
Complex formulas, rich in active ingredients.
The biological and biodynamic raw mate- rials are combined with natural and care- fully selected ingredients such as pure oils, waxes, butters and plant-based emollients and with the most effective and sustainable active and functional ingredients.
For years, questions have been asked about the processing and transformation of raw materials and of their impact on the environment.
That is precisely why when Oway are looking at the benefits of clean chemistry, they also consider the effectiveness of the physical transformations like steam extraction, maceration and pressing during which the state of the ingredient changes without altering its chemical nature and the unique properties of plant-derived surfactants, chosen for their performing and more biodegradable formulas.
The percentage of ingredients of natural origin of the Oway agricosmetic formulas illustrates a constant process of research and increase in the name of plant derived raw materials, already present in very high concentrations.