We are so excited to be able to bring you these amazing products in store for all your colouring needs. These are our go to products for use in our salon and there are so many reasons why we love them!
WHO ARE SOPHIC?
SOPHIC are more than a haircare brand, they tell the story of Australia that is the people, the landscape, the flora and fauna. This story is told through their products that is the result of a collective effort of Australian scientists, farmers, indigenous communities and industry experts.
Their team is a group of forward-thinking individuals demanding change within the hair and beauty industry who also share a love for their country. SOPHIC is a brand that highlights the best of Australia providing salons and consumers haircare products that don’t compromise on quality, performance, people or the planet.
Their products are made for individuals and salons who consider social, environmental, ecological and political impacts of their buying habits. When you buy SOPHIC, you support Australian workers and contribute to a healthier planet and responsible industry.
SOPHIC along with Skin, Mind, Beauty & Hair want to change your perception of haircare and foster an appreciation for Australia.
SO WHAT ARE SOPHIC'S VALUES?
COUNTRY & COMMUNITY
Sophic believe we are stronger when we live connected with each other and with nature. We are so lucky in that we have such diversity of ethnicities, cultures and beliefs, even plant and animal species.
INTEGRITY & TRANSPARENCY
They believe they are confident about who they are as a brand and it’s important for them to show that they are living within our values. Because of this they are very selective with who they support and promote. They do not compete on price. Transparency is key to keep them and their customers engaged and informed.
CONSCIOUS LIVING
Sophic believes a conscious lifestyle is a deliberate and thought-out life. It’s about being mindful of how we live our lives through the choices we make, and how those choices affect the lives of others. They question themselves constantly about what they do and why they do things so that they can align their actions with their beliefs. They are also passionate about assisting their customers and salons on their journey to live a more conscious lifestyle.
KNOWLEDGE & TECHNOLOGY
They believe embracing technology and science can lead to a more sustainable and equal society. They're always on the look out for new ideas, methods, and technology. Knowledge is power and education brings us closer as an industry and as a society.